EMPOWERING RURAL HEALTHCARE PROVIDERS & THE COMMUNITIES THEY SERVE

NCTNA engages in advocacy to ensure that healthcare providers—especially those in rural and underserved communities—remain informed and have a strong voice in broadband policy decisions that directly impact their ability to deliver care. As a mission-driven, member-led organization, we work to protect and expand access to affordable, resilient medical-grade broadband so that North Carolina’s non-profit and public healthcare organizations can thrive in an increasingly digital world. By actively participating in state and federal policy discussions, educating decision-makers, and amplifying the needs of our members, NCTNA works to help shape a future where connectivity is recognized as a mission-critical healthcare utility.

NCTNA ADVOCACY IN ACTION

With BEAD allocations nearing finalization at the state level, and the NC Healthcare Broadband Coalition’s purpose fulfilled, NCTNA now leads the next chapter in advocacy—focused on ensuring affordable, resilient broadband remains accessible to North Carolina’s healthcare providers.

Our current efforts include:

The Ad Hoc Broadband for Rural Health Care Group

The Ad Hoc Broadband for Rural Health Care Group is a national coalition of healthcare providers, telehealth networks, nonprofit consortia, and policy advocates working to preserve and strengthen the FCC’s Universal Service Fund’s Rural Health Care (RHC) Program. This group engages with federal policymakers, submits regulatory comments, and shares real-world provider perspectives to ensure that rural and underserved communities continue to benefit from affordable, high-quality broadband for healthcare delivery. NCTNA proudly participates in this group to help shape policy that protects broadband access as a critical healthcare utility.

Broadban Together Quarterly Policy Briefs

NCTNA’s BroadBAND TOGETHER Quarterly Policy Briefs are virtual events hosted by NCTNA that bring together healthcare providers, anchor institution leaders, broadband advocates, and policy experts to unpack the latest developments in federal and state broadband funding, particularly related to the Universal Service Fund. These sessions offer timely insights on evolving legislation, infrastructure programs, and digital equity initiatives—empowering anchor institutions and healthcare leaders with the knowledge they need to navigate policy shifts and protect connectivity for the communities they serve. 

Leadership Involvement with Key Technology & Healthcare Partners

NCTNA’s leaders are deeply engaged across the broadband and healthcare policy landscape to ensure the voice of North Carolina’s healthcare providers is heard. Our team actively serves on boards and committees including the Board of Directors for MCNC https://www.mcnc.org/  (Tracy Olson), the Kramden Institute https://kramden.org/ and NCHIMSS https://nchimss.org/  (Jordan Rogers). Our leaders also participate in national working groups like SHLB’s Rural Health and Universal Service Fund sub-committees. We maintain strong connections with key partners in North Carolina such as the NC Community Health Center Association (NCCHCA), the NC Healthcare Association (NCHA), the NC Public Health Association (NCPHA), the NC Office of Rural Health, and the NC Department of Information Technology (NCDIT)—advancing collaboration, digital equity, and broadband-enabled healthcare at every level.

WHAT WE ACCOMPLISHED THROUGH THE NCHBC (RETIRED)

For years, the North Carolina Healthcare Broadband Coalition (NCHBC), led and staffed by NCTNA, brought together public health organizations, healthcare providers, nonprofits, and digital equity champions to fight for a single goal: close the digital divide for NC’s healthcare providers and their patients.

Born during the COVID-19 pandemic and now successfully completed, the Coalition helped unlock $1.5 billion in broadband funding for NC, ensured that healthcare voices were heard in digital equity planning, and launched pilot programs and policy initiatives that will shape healthcare connectivity for years to come.

Today, while the coalition has been retired, NCTNA continues this work through direct advocacy and policy leadership—educating stakeholders, supporting healthcare anchor institutions, and driving initiatives that protect affordable broadband for providers across North Carolina.

STRATEGIC IMPACT AREAS

  • Ensured healthcare was included in broadband funding and policy decisions at both the state and federal levels.
  • Helped bring $500 million more in BEAD funding to North Carolina through data-driven mapping and advocacy.
  • Led efforts to map healthcare broadband needs across underserved counties like Halifax and beyond.
  • Advocated for the Affordable Connectivity Program (ACP) to help low-income patients stay connected.
  • Conducted focus groups to identify telehealth challenges and opportunities across NC’s healthcare landscape.
  • Supported digital inclusion projects including device reuse, literacy training, and partnerships with libraries.

MAPPING & BROADBAND FUNDING ALLOCATION INITIATIVES

FCC National Map Challenge

  • Assessed nearly 1,400 healthcare sites for broadband access accuracy.
  • Found that over 60% of sites were missing or misclassified.
  • Helped increase NC’s BEAD funding allocation from $1B to $1.5B.
  • Conducted additional mapping to support long-term planning for CAIs

Halifax County Pilot Project

  • Led a two-phase pilot to map internet availability and speeds across Halifax County.
  • Engaged community partners, schools, clinics, and churches to reach digitally isolated residents.
  • Informed broader mapping strategy for North Carolina’s Tier 1 counties.

EIPD Intern Mapping Project

  • Formed a partnership with The NC Department of Health and Human Services’ Employment & Independence for People with Disabilities Office to bring on two paid interns. 
  • Outlined a major data collection project to asses broadband connectivity of over 700 Healthcare Provider organization sites. 
  • Interns gathered solid broadband data from over 100 non-profit and public healthcare providers. 
  • Interns analyzed and created a final report for the data that was shared with the NCDIT Broadband office. 
  • Data from this effort is now used by NCTNA to educate and inform providers on broadband as a mission-critical decision for healthcare.

POLICY & ADVOCACY MILESTONES

Broadband & Digital Equity Plans

  • Submitted healthcare-centered recommendations to the NC Division of Broadband & Digital Equity.
  • Partnered with local leaders and state officials to amplify healthcare needs.

Affordable Connectivity Program

  • Formed a statewide working group to advocate for ACP reauthorization.
  • Developed toolkits, messaging, and policy letters supported by providers across NC.
  • Engaged directly with congressional staff alongside national partners like the Schools Health & Libraries Broadband Coalition. To link: https://www.shlb.org/ 

PILOT PROJECTS & DIGITAL HEALTH ACCESS

Madison County Telehealth Pilot

  • Brought secure telehealth access points into libraries and rural community spaces.
  • Included device lending, digital literacy, and chronic condition support.
  • Staffed with Digital Health Navigators and evaluated for long-term sustainability.

THE STAKEHOLDER PLAYBOOK PROJECT

Developed a playbook to guide collaborations between healthcare providers and broadband leaders that:

  • Promote digital inclusion and device access
  • Host telehealth and broadband education campaigns
  • Support grant writing and funding strategies
  • Train staff and patients on digital health tools
  • Replicate successful pilots across the state

RHG

NCDIT

NCCHA

ECU HEALTH

DHHS

NCHBC

HCPHS

Collaborative Partnerships

Our partnerships in the healthcare space are strategic, and they allow us to amplify our impact and to receive guidance from individuals with insider perspectives and experience. Members of the NCHBC Steering Committee include the NC Healthcare Association, the NC Community Health Center Association, the NC Health Directors Association, Benchmark, the Office of Rural Health, NC AHEC, ECU Health Systems, UNC Health Systems, NC Council of Governments, and the NC Rural Center.  

Get Involved

If you share our vision of equitable healthcare access and broadband connectivity for NC and want to make a difference, we invite you to join the NCHBC in our efforts to end the digital divide. Contact us today using the form below to learn more about NCHBC volunteer opportunities, events, bringing the NCHBC mapping project to your county, or how you can support our advocacy efforts.   

STAY UPDATED

Visit our NCTNA blog for NCHBC-related news HERE. Follow @NCTNA on social media for NCHBC updates, and to join the conversation about connecting NC’s providers and patients.   

Together, we can make a difference and ensure that this much-needed healthcare funding reaches those who need it most.